There are various types of wheels on the market today, here is a quick overview of each wheel type.
Polished Aluminum: The name implies it all. Bare aluminum polished to a high shine. Avoid acidic wheel cleaners with this type of finish because they will react negatively with the metal causing a "frosting" on the surface.
Clear Coated Polished Aluminum: Essentially a polished aluminum wheel with clear coat for added protection. This is the most common wheel type found on most new cars from the factory. Avoid acidic wheel cleaners that will cause clear coat failure over time, resulting in a damaged wheel that will inevitably need to be refinished.
Clear Coated Painted: This finish is another popular type for factory wheels. It's a painted steel or aluminum wheel with a clear coat. Just like the other wheel types, avoid acidic wheel cleaners that will eat through the clear coat and cause damage to the painted finish.
Powder Coated: More popular in Europe than in the states, powder coating is applied electro statically and the use of heat allows it to cure. This is the most durable finish for a wheel and only requires a mild wheel cleaner or just soap and water to clean.
Chrome: If you've ever seen a brilliant shine on a wheel with a mirror like finish, you were looking at chrome. Although chrome wheels look great when clean, they are very hard to maintain and keep looking new. Chrome is easily damaged by brake dust and road debris. Use a very mild wheel cleaner that's pH balanced and non-acidic.